Best Video Hosting for SaaS Companies in 2026

How We Evaluated

• API quality and developer experience
• White-label player for embedding inside your product
• Custom domain support for brand-consistent delivery
• Auto transcription and search for help content libraries
• Pricing predictability for budgeting in a SaaS business model

The Best Options

1. host.video (Top Pick)

Video hosting with a white-label player, custom domains, and AI features. SaaS teams can embed product tours, help videos, and onboarding content under their own brand with searchable transcripts.

Pricing: Starter $20/mo ($200/yr), Business $100/mo ($1,000/yr), Custom from $5,000/yr

Pros

• White-label player embeds inside your product without third-party branding
• Custom domains serve video from your own URL
• AI search inside videos helps users find answers in help content
• Flat pricing works well for SaaS budget planning

Cons

• API is less mature than Mux for complex programmatic workflows
• No per-viewer analytics tied to user accounts yet

2. Mux

Developer-first video API used by SaaS companies like Substack and Cursor. The gold standard for programmatic video workflows, but requires engineering resources.

Pricing: Free (100K min), Pay As You Go $20/mo, Scale $500/mo, Enterprise $3K+/mo

Pros

• Best-in-class API with SDKs across multiple languages
• Most uploads playable within 5 seconds
• Built-in quality-of-experience monitoring
• Multi-CDN delivery for reliability

Cons

• Usage-based pricing creates unpredictable costs
• Custom domains cost $200/mo extra
• No dashboard for non-technical team members
• Must build your own UI on top of the API

3. Cloudflare Stream

Serverless video built on Cloudflare infrastructure. Good fit for SaaS teams already on the Cloudflare stack.

Pricing: Starter $5/mo, Creator $50/mo, Enterprise custom

Pros

• Per-minute pricing is simple to understand
• Signed URLs for authenticated content
• Good integration with Cloudflare Workers and Access

Cons

• Minimal analytics
• No player customization without building your own
• Documentation described as sparse and incomplete

4. api.video

Video API that replaces multiple AWS services with a single endpoint. Free encoding and usage-based delivery pricing.

Pricing: Free (30s limit), pay-as-you-go delivery from $0.0017/min

Pros

• Free encoding at all qualities up to 4K
• Single API replaces S3 + CloudFront + MediaConvert
• AI transcription and summarization via API

Cons

• Custom domains at EUR 60/mo per domain
• Small team with only 34 employees raises longevity concerns
• Rate limits introduced in 2024 force upgrades at scale

5. Bunny Stream

The cheapest per-GB video API. Useful for SaaS products where video is a secondary feature and cost minimization is the priority.

Pricing: Pay-as-you-go: storage $0.01/GB/mo, delivery $0.01/GB

Pros

• Lowest cost per GB for storage and delivery
• TUS resumable uploads for large files
• Full management API with webhooks

Cons

• No white-label player
• Basic analytics only
• No SSO or workspace management

6. Wistia

Marketing-focused video host. Not built for in-app embedding, but useful for SaaS marketing sites and product launch pages.

Pricing: Free (10 videos), Pro $79/mo, Advanced $319/mo

Pros

• Analytics show how prospects engage with marketing videos
• Integrations with HubSpot and Salesforce
• Clean embeddable player

Cons

• Not designed for embedding inside SaaS products
• Per-video pricing limits scalability
• No API for programmatic video management

Quick Comparison

Platform	Pricing	Best For
host.video	From $20/mo	SaaS teams needing white-label embeds with flat pricing
Mux	From $20/mo	Engineering teams building custom video experiences
Cloudflare Stream	From $5/mo	Teams already on the Cloudflare stack
api.video	Pay-as-you-go	Quick API integration with free encoding
Bunny Stream	Pay-as-you-go	Cost minimization for secondary video features
Wistia	From $79/mo	SaaS marketing sites, not in-app video

How to Choose

SaaS companies embedding video in their product need an API, a white-label player, and custom domain support. Mux has the best API but requires engineering time to build a UI and costs $200/mo extra for custom domains. Cloudflare Stream and api.video are simpler but offer limited player customization. Bunny Stream is the cheapest option but lacks polish. Wistia is built for marketing sites, not in-app video. If your team is non-technical or you want video that looks like part of your product without weeks of development, prioritize platforms with a ready-made white-label player and flat pricing.