Best Of

Best Video Hosting for Shopify in 2026

5 platforms compared for product video on Shopify stores

How We Evaluated

  • Embed compatibility with Shopify themes and Liquid templates
  • Page-load impact on product pages and Core Web Vitals
  • Ad-free playback with no competing product suggestions
  • Adaptive bitrate streaming for mobile shoppers
  • Pricing at catalog scale (100+ product videos)

The Best Options

1. host.video (Top Pick)

Ad-free, fast-loading video embeds served from your own domain. HLS adaptive streaming keeps product video smooth on mobile. Flat pricing scales with your catalog without bandwidth penalties.

Pricing: Starter $20/mo ($200/yr), Business $100/mo ($1,000/yr), Custom from $5,000/yr

Pros

  • No ads or suggested videos on product pages
  • Flat pricing does not spike during sales events
  • Custom domain embeds feel native to your store
  • Lightweight player improves Core Web Vitals

Cons

  • No native Shopify app store integration yet
  • Requires manual embed code placement in Liquid templates

2. Vimeo

Popular choice for Shopify product video. Easy embed codes and a clean player, though bandwidth caps apply.

Pricing: Free (5 GB), Starter $12/mo (annual), Standard $20-25/mo, Advanced $65-75/mo

Pros

  • Widely used and well-documented for Shopify
  • Ad-free player on paid plans
  • Simple embed code integration

Cons

  • 2 TB/mo bandwidth cap can be exceeded during sale events
  • Forced Enterprise upgrade on repeated overages
  • Declining support quality post-acquisition

3. Bunny Stream

Cheapest option per GB for Shopify stores with large catalogs. Requires developer setup but costs almost nothing at low volumes.

Pricing: Pay-as-you-go: storage $0.01/GB/mo, delivery $0.01/GB

Pros

  • Extremely low cost at $0.01/GB for storage and delivery
  • Global CDN with fast load times
  • Adaptive bitrate streaming included

Cons

  • Developer setup required for Shopify integration
  • No marketing features or analytics
  • Usage-based pricing is hard to forecast during traffic spikes

4. YouTube (unlisted)

The free option most Shopify merchants start with. Works until you realize competitor ads are running on your product pages.

Pricing: Free

Pros

  • Free and easy to embed
  • Good mobile playback
  • Shopify supports YouTube URLs natively

Cons

  • Competitor ads on your product pages actively hurt conversions
  • Suggested videos link shoppers to other content
  • Adds significant page weight that slows product pages

5. Wistia

Marketing video platform with conversion tracking. Best suited for hero product videos and landing pages, not catalog-wide deployment.

Pricing: Free (10 videos), Pro $79/mo, Advanced $319/mo

Pros

  • In-video CTAs can link to checkout
  • Engagement data shows where shoppers drop off
  • Clean player with brand customization

Cons

  • 50-video limit on the $79/mo plan makes catalog-wide use expensive
  • Designed for marketing pages, not product listings
  • No Shopify-specific integration

Quick Comparison

Platform Pricing Best For
host.video From $20/mo Clean embeds across product pages with flat pricing
Vimeo From $12/mo Quick setup on moderate-traffic stores
Bunny Stream Pay-as-you-go Large catalogs with developer resources
YouTube Free New stores with zero video budget
Wistia From $79/mo Hero product launch videos with CTAs

How to Choose

Shopify stores live and die by page speed and conversion rates. YouTube embeds add over a megabyte of page weight and show competitor ads. That alone rules it out for serious stores. Vimeo works at moderate traffic but its bandwidth cap is a liability during sales events. Bunny Stream is the cheapest per-GB option but requires a developer to integrate. Wistia is overkill for product listings but valuable for standalone launch pages. If you want clean, fast, ad-free embeds across your entire catalog at a predictable monthly cost, look for a platform with flat pricing and a lightweight player.

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