The simplest way to add video to your Ghost publication in 2026
Ghost is built for content-focused publishers, but it has no native video hosting. The editor supports YouTube and Vimeo embeds via URL paste, but YouTube adds ads and traffic-leaking suggested videos while Vimeo enforces bandwidth caps that become a problem when a post goes viral. Ghost Pro plans do not include any video storage. Content creators running media businesses on Ghost need video that matches the publication's design standards without introducing third-party branding or advertising into their editorial content.
Upload documentary content, interviews, tutorials, or any editorial video. Auto-transcription makes the content accessible and searchable.
Use the Ghost editor HTML card to paste the iframe embed. The player renders inline with your post content, matching the reading experience.
Set player color, controls, and captions via URL parameters. Custom domain support means embed URLs match your publication domain.
Track views and watch time per video to understand which content resonates. Cross-reference with Ghost analytics to see how video affects subscriber engagement.
Publishers on Ghost choose it because they value clean design and reader experience. YouTube ads in the middle of an article contradict that choice. Professional video hosting maintains the editorial quality Ghost publishers work to achieve while adding engagement data they cannot get from YouTube or native embeds.
YouTube embeds work in Ghost but add ads and branding. Vimeo embeds are cleaner but have bandwidth caps. Self-hosting video files is possible but requires managing transcoding and CDN delivery separately.